Creating an email mailing list is the most important step of making sure your online business survives. There are several services offering ways to do this. Aweber is arguably one of the most popular autoresponder services on the internet, coming recommended by such A-list bloggers as Darren Rowse of ProBlogger. Aweber was founded in 1998, so when you deal with them you’re dealing with a company that has 12 years of experience in the field of autoresponders and email marketing.
Aweber Autoresponder Plans
Aweber has a variety of plans, starting at the very reasonable price of $19 a month, with the first month being an introductory rate of $1. The $19 a month rate is for a plan of up to 500 subscribers. You can also pay a quarterly rate of $49 or a yearly rate of $194, for a discount of almost $3 a month and a little over $11 a month, respectively. All of these prices include up to 500 subscribers.
If you have more than 500 subscribers, you will pay a monthly subscriber fee on top of the base membership fee. For 501 to 2,500 subscribers, the monthly fee is $10. For 2,501 to 5,000 subscribers, the monthly fee is $30. For 5001 to 10,000 subscribers, the monthly fee is $50. For 10,001 to 25,000 subscribers, the monthly fee is $130. For a list size of over 25,001, contact Aweber at 1-877-293-2371 to speak with them about pricing. These prices are extremely competitive with other autoresponder services, letting you have the option of having an excellent way to manage your email list without spending too much money.
Aweber Autoresponder Features
Aweber has a large variety of features to help you make the most of your autoresponder emails and campaigns.
To make a good first impression on email readers, Aweber offers over 150 customizable templates, with single and multi column designs included. Numerous color schemes are available, and there are dedicated places for you to put your logo and images. These templates have been tested in every major email client (Gmail, Hotmail, Yahoo, and more) to make sure they look great. With Aweber’s templates and color schemes, all you have to do is pick a template you like, change the color scheme to match your branding, and place your logo in the appropriate areas – voila! You have an email designed for brand consistency, that looks great.
Another feature is the ability to send your blog content automatically as an email newsletter. This is a great option for those who don’t want to manually send out the same content twice. All you have to do is set the preferences, such as how many articles to send in a newsletter, how often to send them, and which subset of your subscribers will see them, and the rest is automatically handled for you. This is a great option to keep your name and information fresh in the mind of subscribers without having to come up with original newsletter content, saving you time and effort.
Aweber is easy to integrate with your other online presences, with Twitter and Facebook integration. You can instantly send your Twitter followers a link to new emails, keep a record of your past newsletters with the Broadcast Archive, and grow your list with a customized sign up form for these places. You can also share your past newsletters online via your website or social media profiles, to prove to subscribers that it is worth signing up to your list. Hundreds of available sign up form templates make it easy for you to customize a sign up form to match your web presence and then place that sign up form on your blog or website, to help maximize email list sign ups.
The ability to track subscriber activity with ease is another feature of Aweber’s services. You’ll know who opened what emails, who didn’t, which links were clicked and by whom, how much revenue each message brought in, and how many people unsubscribed. You can then send specific updates to certain segments of your email list, based on these details or others (such as geographic location or details provided at sign up), to make sure that the content each list subscriber is getting is relevant and designed to persuade them in the best way suited for that subscriber.
And of course, Aweber’s autoresponders are easy to set up and totally automate. Set them once, decide when to send and who to send to. Then forget about it and simply lean back while Aweber does all of the sending for you.
Aweber Service
Aweber offers free customer service to all of its customers, based in Pennsylvania in the United States. Their customer service is available Monday through Friday, 8 AM to 8 PM EST, and Saturday 9 AM to 5 PM EST. Support is offered over the phone, through email, or through an online chat. Aweber prides itself on the response time of its customer service team as well as their expertise. All Aweber customer service agents complete individual training and are kept up to date with classes.
Aweber also features an online knowledge base with instant answers to frequently asked questions. There are detailed instructions and clear explanations covering basic through advanced topics, to ensure that all of the common issues email marketers faced are addressed.
All Aweber customers have access to their free, live webinars. These events take place weekly and are live video training where you can have your questions and concerns addressed. You can also hear other marketers’ concerns and ideas, and watch past videos at any time you want.
Last but not least, Aweber offers the service of sending their blog posts directly to your inbox. This lets you read email marketing tips from Aweber’s experts, stay up to date on email industry trends, and if you choose, add your own comments to the conversation.
Aweber is an excellent choice for anyone looking to start an email list and use autoresponders to grow their business. Their combination of reasonable prices, great features, timely support, and teaching their customers makes them ahead of the pack in the autoresponder industry.
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